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Research in Media Promotion

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and;

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Research in Media Promotion

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and;

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a;

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Cross-Media Promotion

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied;

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Cross-Media Promotion

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied;

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Nutrition Promotion

With the media highlighting the growing obesity epidemic in western society, dieticians, nutritionists, and other health professionals;

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Promotion In Merchandising Environment

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message;

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Exploring the Role of Social Media in Health Promotion

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Investigating the Use of Sex in Media Promotion and Advertising

features numerous tables to clearly present research data. Chapters in Investigating the Use of Sex in Media Promotion and Advertising examine;

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Investigating the Use of Sex in Media Promotion and Advertising

features numerous tables to clearly present research data. Chapters in Investigating the Use of Sex in Media Promotion and Advertising examine;

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Meet charities online

of social media users will exceed 1 billion by 2012. What does this new tool for charities? Can charities utilize social media as a promotion tool;

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Advances in Chemistry Research

in aqueous media; the physico-chemical properties of acrylamide; catalysis and the phenomenon of electrochemical promotion; oxalate metabolism;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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Health Promotion and Interactive Technology

computing technology for health promotion--programs and interventions aimed at improving various health-related outcomes such as involvement in care;

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Health Promotion and Interactive Technology

computing technology for health promotion--programs and interventions aimed at improving various health-related outcomes such as involvement in care;

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Business Essentials - Marketing and Promotion

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Successful Promotion of Consumer Goods in Vietnam

, promotion mix and media mix. Furthermore, it will present current consumer trends. Only those marketers who are able to tailor their promotional;

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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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Media Selling

issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive;

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Promotional Screen Industries

challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new;

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Ways of Press Promotion

on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media;

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Researching Health Promotion

Providing a critical review of the current state of health promotion research. This book re-conceptualises the field of health promotion as;

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Communication Tomorrow

, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and;

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Media Planning

of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Sex in Consumer Culture

addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and;

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