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Successful Promotion of Consumer Goods in Vietnam

indigenous consumer goods companies are beginning to realize the absolute essentiality of doing promotion successfully in this potential market;

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Global Marketing Strategies for the Promotion of Luxury Goods

attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;

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Performance Management in Retail and the Consumer Goods Industry

innovative approaches to successful and effective management control at retail and consumer packaged goods companies.;

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Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies

innovative approaches to successful and effective management control at retail and consumer packaged goods companies.;

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Marketing Management

production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization;

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Creating Breakthrough Innovations at Consumer Packaged Goods Companies

How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation;

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Islamic Marketing

perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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Marketing for the Developing Company (RLE Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Marketing for the Developing Company (Rle Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Domestic Goods

, automated households. Historian Joy Parr looks beyond the generalizations about the indulgence of this era to find a specifically Canadian consumer;

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Social Regulation in Markets for Consumer Goods and Services

This study analyzes the economics of rational policy formulation and the economic theory of social regulation in markets for consumer goods;

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Atiyah and Adams' Sale of Goods

practitioners of commercial law. This book addresses the increasing split of the law on the sale of goods between commercial and consumer;

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The Fluid Consumer

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks;

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Blackstone's Guide to Consumer Sales and Associated Guarantees

Blackstone's Guide to Consumer Sales and Associated Guarantees provides a practical guide to the important new Guarantees Directive and its;

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Vietnam Was More Than Just the Killing

Vietnam War lessons learned and looked at after the event. With two tours of duty in Vietnam, a young officer's lessons - learned through;

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Start-up Marketing Strategies in India

of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety;

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The Emerging High-Tech Consumer

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan;

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The role of innovations in the market for consumer packaging

Increasing changes in the market for consumer goods, fiercely competitive retail environments and the recent financial crisis leave;

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Consumer Remedies for Faulty Goods

subject of consumer remedies for faulty goods. The terms of reference for this consultation were as follows: (i) to examine the existing consumer;

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The 'Who' of Successful Commercialization of Innovations

strategic and tactical questions such as "what, where, when, and why," the "who" of successful commercialization of innovations has not received;

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Economic Reforms & Industrial Structure in India

, intermediate goods, consumer non-durable, and consumer durable goods industries. In capital goods industries, the organized sector is playing an;

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Key Facts: Consumer Law

A Level to degree level. Consumer Law is also relevant to courses for Trading Standards Officers and many Business Studies courses;

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Economics and Consumer Behavior

This classic text has introduced generations of students to the economic theory of consumer behaviour. Written by 2015 Nobel Laureate Angus;

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Remanufactured Goods

The United States is the world's largest producer, consumer, and exporter of remanufactured goods. Remanufacturing is an industrial process;

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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packaging of food;

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International Pricing at Consumer Goods Manufacturers

In the wake of globalization and increased cross-border activities, international pricing is becoming more and more important for consumer;

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