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The Emerging High-Tech Consumer

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan;

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The Design of High Performance Mechatronics

of mechatronics that has enabled the exceptional levels of accuracy and speed of high-tech equipment applied in the semiconductor industry, realising the;

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Marketing Of High-Technology Products And Innovations

Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech;

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Managing Innovation And Entrepreneurship In Technology Based

develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer;

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ISE Consumer Behavior

throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are;

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Consumer-Centric API Design

your API has been, getting more developers to sign-up along the way.By the time you're done reading this book you'll have a high-level;

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IT and the East

. Western high-tech firms are increasingly sourcing their products' assembly from India and China and the innovation that drives those products;

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Risk and Innovation

. In the United States both consumers and companies depend on smaller, high-tech companies to explore the commercial application of technology;

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Successful Marketing Strategies for High-Tech Firms

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the;

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Global Marketing Management

- Arcelor Mittal; Asia is Warming up to Online Shopping at last and many more Cases - Cover consumer, industrial, low tech and high tech, product;

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Evangelist Marketing

that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex;

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Globalization and a High-Tech Economy

High-technology and globalization are arguably the two most important forces driving the US economy today. This book analyzes how they;

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Globalization and a High-Tech Economy

High-technology and globalization are arguably the two most important forces driving the US economy today. This book analyzes how they;

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The High-Tech Potential

economic stability.What is the potential for high-tech growth outside the largest cities? What is the role of high-tech industry in the economic;

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Innovation in Low-Tech Firms and Industries

societies. There is a firm belief that this is based on the development of high-tech industries. Correspondingly, in this scenario low-tech sectors;

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High-Tech Industries in China

analysis of the high-tech sector, examining Chinese high-tech industry policy, the emergence of industrial clusters, the R&D activities;

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Caring Capitalism

perplexed about the new social service needs that seem to accompany the high-tech economy: child care needs for working couples, elder care;

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Caring Capitalism

perplexed about the new social service needs that seem to accompany the high-tech economy: child care needs for working couples, elder care;

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Caring Capitalism

perplexed about the new social service needs that seem to accompany the high-tech economy: child care needs for working couples, elder care;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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High tech marketing 112 pag

HIGH TECH MARKETING 112 PAG;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Corporate Diversity Communication Strategy

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It;

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