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Successful Marketing Strategies for High-Tech Firms

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Successful Marketing Strategy for High-tech Firms

and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included;

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The Emerging High-Tech Consumer

implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking;

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Marketing Strategies for the New Economy

will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech;

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Marketing High Technology

Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out;

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Marketing High Technology

marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Strategic Networking in Small High Tech Firms

of high technology development and the conditions for management. 'Strategic Networking in Small High Tech Firms' is concerned with strategic;

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High tech marketing 112 pag

HIGH TECH MARKETING 112 PAG;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Defining Your Market

Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help;

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Defining Your Market

Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help;

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42 Rules to Increase Sales Effectiveness

sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Social Media Strategies For Professionals And Their Firms

blogging * Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites * Includes pitfalls and success;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Competitive Marketing Strategy for Europe

of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety;

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How To Say It: Marketing With New Media

Provides aspiring entrepreneurs with a wide range of practical tools for effectively markeing a company in today's high-tech online world;

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Marketing Strategies & Management

strategies practiced by successful firms in the globalized world. It mainly deals with the present systems of marketing of goods and services;

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Nontariff Barriers

strategies of small- to medium-sized high-technology U.S. firms. .;

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Globalization and a High-Tech Economy

-tech goods, why high-tech firms steadily lose manufacturing jobs, while creating professional jobs, and why high-tech industries rely on;

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