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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Successful Marketing Strategies for High-Tech Firms

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Successful Marketing Strategy for High-tech Firms

and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included;

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The Emerging High-Tech Consumer

professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the;

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Marketing Strategies for the New Economy

high--tech business and how management can develop and execute strategies to position their high--tech companies for lasting success. To give;

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Strategic Networking in Small High Tech Firms

of high technology development and the conditions for management. 'Strategic Networking in Small High Tech Firms' is concerned with strategic;

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Becoming a Successful Techpreneur

, legal, and administrative issues; creating new high-tech products and markets; effective financing and strategic alternatives as the business;

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Marketing High Technology

Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point;

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Marketing High Technology

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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International Marketing

level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Dynamics of Knowledge Intensive Entrepreneurship

socio-economic models, the authors explore firms creation and origins around the world, their organization, strategies and business models as;

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Dynamics of Knowledge Intensive Entrepreneurship

for academics, researchers and students of high-tech and knowledge intensive entrepreneurship as well as those with an interest in industrial;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Social Media Strategies For Professionals And Their Firms

blogging * Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites * Includes pitfalls and success;

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Marketing for Attorneys and Law Firms

attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today's legal practice; promoting the;

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Marketing for Attorneys and Law Firms

attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today's legal practice; promoting the;

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Low-tech Innovation

This book highlights the economic relevance of the so-called low-tech industries and firms. Non R&D intensive firms continue to be the;

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Low-tech Innovation

This book highlights the economic relevance of the so-called low-tech industries and firms. Non R&D intensive firms continue to be the;

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High-Tech Entrepreneurship

conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk;

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