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Successful Marketing Strategies for High-Tech Firms

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Successful Marketing Strategy for High-tech Firms

From analyzing competition and identifying market segments, to capitalizing on Internet marketing op;...

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Marketing High Technology

Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out;

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Marketing High Technology

marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.

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Marketing Strategies for the New Economy

will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech;

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Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;

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The Emerging High-Tech Consumer

professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the;

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High tech marketing 112 pag

HIGH TECH MARKETING 112 PAG;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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42 Rules to Increase Sales Effectiveness

sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Strategic Networking in Small High Tech Firms

of high technology development and the conditions for management. 'Strategic Networking in Small High Tech Firms' is concerned with strategic;

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Marketing Plan Template

a home business or a high tech government contracting venture; this book will show you how because the basic parts of developing marketing;

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Marketing Strategy for Medical Devices

market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive;

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Managing and Marketing Technology

products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and;

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High Tech Start Up

-ups need to rise to the top. HIGH TECH START UP presents a classic, step-by-step strategy for making a solid plan and securing comprehensive;

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How To Say It: Marketing With New Media

Provides aspiring entrepreneurs with a wide range of practical tools for effectively markeing a company in today's high-tech online world;

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Digital Makeover

tech powerhouse Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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