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need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique;
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successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique;
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Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech;
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ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The;
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strategies of small- to medium-sized high-technology U.S. firms. .;
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strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and;
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comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving;
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With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more;
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, managers, and marketing forecasters and present a broad-based view of polymer technology. Topics include: liquid crystalline polymers; high;
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Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;
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HIGH TECH MARKETING 112 PAG;
Vergelijkbare producten zoals High tech marketing 112 pag
of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting;
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Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues;
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;
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Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;
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Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;
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addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity;
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addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity;
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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;
Vergelijkbare producten zoals Strategic Marketing for High Technology Products
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;
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organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy;
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and high brow culture, live and recorded performance, lighting and performance technology, media marketing and advertising.;
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This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic;
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