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Marketing of High-Technology Products and Innovations

need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique;

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Marketing of High-Technology Products and Innovations

successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique;

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Marketing Of High-Technology Products And Innovations

Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech;

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Successful Marketing Strategies for High-Tech Firms

ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The;

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Nontariff Barriers

strategies of small- to medium-sized high-technology U.S. firms. .;

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Marketing High Technology

strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and;

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Marketing High Technology

comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving;

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Taking Technology to the Market

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more;

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Applications of High Temperature Polymers

, managers, and marketing forecasters and present a broad-based view of polymer technology. Topics include: liquid crystalline polymers; high;

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;

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High tech marketing 112 pag

HIGH TECH MARKETING 112 PAG;

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Marketing

of Customer Loyalty Through High-Intensive Relationship Marketing - A Conceptual Framework; Online Marketing Metrics: AN Indispensable Aspect of E;

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Handbook of Research on Effective Marketing in Contemporary Globalism

of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting;

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Whisky

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with;

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Obsessed

. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting;

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Marketing Wireless Products

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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Marketing

of the approach are illustrated below. High Engagement Style Easy-to-read, conversational, high-involvement, interactive writing style that;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Total Relationship Marketing

addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity;

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Total Relationship Marketing

addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity;

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Strategic Marketing for High Technology Products

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;

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Strategic Marketing for High Technology Products

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;

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Marketing for Cultural Organizations

organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy;

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Opera In The Media Age

and high brow culture, live and recorded performance, lighting and performance technology, media marketing and advertising.;

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Internet Marketing

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic;

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