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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Strategic Marketing for High Technology Products

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;

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Strategic Marketing for High Technology Products

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;

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Marketing Of High-Technology Products And Innovations

Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech;

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Taking Technology to the Market

accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology;

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Marketing High Technology

strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and;

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Marketing High Technology

comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving;

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The International Marketing of Travel and Tourism

through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances;

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Managing Innovation And Entrepreneurship In Technology Based

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must;

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;

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Sports Marketing

, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Marketing IT Products and Services

understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market;

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Marketing IT Products and Services

understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market;

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Understanding Marketing

and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic;

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Marketing Wireless Products

primarily responsible for communicating a product's message to the consumer. To those entering the world of technology marketing for the first;

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Marketing

) Services in Navi Mumbai); Experimental Marketing in the Information Technology Sector; Marketing Social Change; A Model for Secure Value-Added;

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Transforming New Technologies into Cash Flow

problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market;

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Accidental Marketer

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Handbook of Research on Effective Marketing in Contemporary Globalism

in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term;

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Strategic Marketing

of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad;

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Strategic Marketing

of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad;

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