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Basics Marketing 03: Marketing Management

Understanding how to create marketing programmes is one thing. Understanding how to take leadership ;...

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Understanding Marketing

Understanding Marketing A European Casebook Understanding Marketing has been written by marketing le;...

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Understanding Digital Marketing

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marke;...

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing commu;...

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing commu;...

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Marketing Services

The authors develop a framework for understanding the interrelationship between quality and marketin;...

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The Complete Marketer

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a goo;...

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take;...

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi;...

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi;...

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Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Case Studies for Marketing Students

This book is a compilation of case studies focusing on four fundamental areas of marketing viz. bran;...

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Want To Learn Digital Marketing? Read this Book! Get an Indepth Understanding of Digital Marketing and Advertising for Your Business

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Marketing Research

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing r;...

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental conseque;...

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental conseque;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Marketing

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve ;...

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing r;...

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Email Marketing Rules

The Best Executions Are Powered by an Understanding of Best PracticesEm;...

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