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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Marketing Research

Research: Methodological Foundations, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding;

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Marketing Research

once you’ve got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill;

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Understanding Consumer Decision Making

methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and;

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Understanding Consumer Decision Making

methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and;

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Research In Organizations

A beginner's guide to planning and carrying out big research projects within organizations covers all of the basic research techniques;

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Foundations of Marketing

marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media;

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Controversy in Marketing Theory

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Qualitative Marketing Research

methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which;

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Qualitative Marketing Research

methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which;

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Researching Marketing Decisions: The Indian Context

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological;

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Methodological Foundations of Macroeconomics

This book is an investigation of the methodological and epistemological foundations of macroeconomic theory, based on an examination of the;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Marketing Foundations, International Edition

incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and;

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Mediated Communication

rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual;

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International Marketing Research

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice;

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The Critical Analysis of the Foundations of Theoretical Physics

have no found methodological basis for critical analysis of the theories created by classics of physics. This book, therefore, provides the;

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Research On International Service Marketing

borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international;

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The Routledge Companion to the Future of Marketing

2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights;

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Consumer Perception of Product Risks and Benefits

provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Quantitative Marketing and Marketing Management

, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced;

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Foundations of Social Inquiry

The book provides students with an overview of the main developments in the foundations in sociological research. It will focus upon the;

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Making Change

This book addresses the problem of designing sustainable canonical action research (CAR) for studying aspects of the information systems;

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Psycholinguistic Phenomena in Marketing Communications

growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field;

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