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Marketing Research

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Research

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts;

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Marketing Research

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research;

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Marketing Research

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts;

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Marketing Research + CD

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level;

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The Essentials of Marketing Research

. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive;

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The Essentials of Marketing Research

. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive;

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Marketing Research, Twelfth Edition

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business;

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Marketing Research Process

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners;

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Marketing Research

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its;

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The Business of Marketing Research

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students;

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Essentials of Marketing Research

Presenting an overview of the major steps in the marketing research process, this text looks at the applications of marketing research;

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Marketing Research

relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied;

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary;

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Marketing Research, Global Edition

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;

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Essentials of Marketing Research, Global Edition

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive;

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Marketing Research

"This text takes a ""macro-micro-macro"" approach toward communicating the intricacies of marketing research and its usefulness to the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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Marketing Research

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected;

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Industrial Marketing Research

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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