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A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an;
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A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data;
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary;
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Basic Marketing Research And Ibm(R) Spss(R) 18.0 Integrated Student Version Package is een boek van Naresh K. Malhotra;
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Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent;
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support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;
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support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;
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support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;
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emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed;
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approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media;
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at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to;
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Studyguide belonging to ISBN 9780135078228;...
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Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a;
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step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go;
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and communication of findings, and how skills and techniques are used in different research contexts. The text covers the basic tools;
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and communication of findings, and how skills and techniques are used in different research contexts. The text covers the basic tools;
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Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that;
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The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;
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The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;
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REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the;
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;
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once youve got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill;
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their;
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