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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Handbook of Qualitative Research Methods for International Business

is likely to face when undertaking a qualitative research project. With a practical, hands-on approach to methodological debates, the Handbook;

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Handbook of Qualitative Research Methods for International Business

is likely to face when undertaking a qualitative research project. With a practical, hands-on approach to methodological debates, the Handbook;

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The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research;

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The SAGE Handbook of Qualitative Methods in Health Research

This handbook provides a comprehensive and authoritative overview of qualitative research methods, specifically compiled for this market.;

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The SAGE Handbook of Qualitative Methods in Health Research

This handbook provides a comprehensive and authoritative overview of qualitative research methods, specifically compiled for this market.;

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The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research;

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The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Routledge Handbook of Qualitative Research in Sport and Exercise

The last two decades have witnessed a proliferation of qualitative research in sport and exercise. The Routledge Handbook of Qualitative;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;

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Handbook of Qualitative Research Methods for Psychology and the Social Sciences

also other branches of social science. The books main aim is to increase people's confidence to use qualitative methods in their own research.;

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The SAGE Handbook of Qualitative Business and Management Research Methods

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the-art overview of qualitative research;

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Handbook of Qualitative Research in Communication Disorders

This volume provides a comprehensive and in-depth handbook of qualitative research in the field of communication disorders. It introduces;

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Handbook of Qualitative Research in Communication Disorders

This volume provides a comprehensive and in-depth handbook of qualitative research in the field of communication disorders. It introduces;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Handbook of Qualitative Research Methodologies in Workplace Contexts

This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining;

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Handbook of Qualitative Research Methods in Entrepreneurship

of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and;

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