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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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The SAGE Handbook of Contemporary China

Contemporary China is dynamic and complex. Recent dramatic changes in the Chinese economy, society, and environment pose numerous;

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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global;

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Handbook Of Contemporary China

A handy reference in one single volume of the key institutions and profound changes over the last three decades that transformed China into;

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The Routledge Handbook of Tourism Experience Management and Marketing

of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they;

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The Routledge Handbook of Tourism Experience Management and Marketing

of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they;

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The SAGE Handbook of Research in International Education

With new contributions from research in South East Asia, the Middle East, China, Japan, Australasia, and North America, the new edition;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents;

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Routledge Handbook of Political Marketing

template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an;

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Routledge Handbook of Political Marketing

template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Manage;...

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Contemporary Sport Marketing

issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes;

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Handbook Of Markets And Economies

: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua;

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Handbook of Education in China

The Handbook of Education in China provides both a comprehensive overview and an original interpretation of key aspects of education in the;

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that ;...

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Handbook of Entrepreneurship and Marketing

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing;

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A HANDBOOK of MARKETING MATHEMATICS

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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A Handbook of Marketing Mathematics

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and action;...

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