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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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The Handbook for Focus Group Research

grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest;

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The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the;

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Strategic Marketing for Educational Institutions

of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Cambridge Marketing Handbook

important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that ;...

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Routledge Handbook of Political Marketing

template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an;

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Routledge Handbook of Political Marketing

template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an;

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The Routledge Handbook of Tourism Experience Management and Marketing

substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;

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The Routledge Handbook of Tourism Experience Management and Marketing

substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;

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Strategic Perspectives in Destination Marketing

destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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