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the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive;
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the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive;
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having on the tourism and hospitality industries globally. An international range of contributors present key research findings, in-depth;
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emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a;
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emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a;
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behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It;
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. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the;
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. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the;
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7;
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Practices in Hospitality and Tourism Research will indeed be a useful reference for academics, postgraduate students as well as professionals;
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Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the;
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Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality;
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marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management;
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marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management;
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism;
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. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry;
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. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry;
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basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research;
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2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on;
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2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on;
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these;
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these;
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topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings;
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topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings;
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of existing scales, theHandbook of Scales in Tourism and Hospitality Research serves as the state-of-the-art reference book in the field;
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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on;
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