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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;
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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends;
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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends;
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of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism;
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For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;
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For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;
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Handbook of Hospitality Management adopts a strategic approach and explores and critically evaluates current debates, issues and controversies to;
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leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice;
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;
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, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.;
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, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.;
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Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and;
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Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics;
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practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies;
Vergelijkbare producten zoals The Routledge Handbook of Tourism Experience Management and Marketing
practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies;
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The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are;
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This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a;
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emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a;
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emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a;
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What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive;
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marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management;
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marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management;
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Service Management Principles for Hospitality and Tourism gives an introduction to hospitality and tourism and talks about the role;
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An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and;
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The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field;
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systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this;
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