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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;
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. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been;
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. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been;
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from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;
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on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile;
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on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile;
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The Handbook of Research on Mobile Business: Technical, Methodological and Social Perspectives is the premier reference source for the;
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contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and;
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of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field;
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of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field;
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of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;
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of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;
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. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and;
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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and;
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This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;
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This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;
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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use;
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substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;
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substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;
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and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic;
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of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current;
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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;
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and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;
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and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;
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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;
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