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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Fundamentals of Mobile Marketing

. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been;

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Fundamentals of Mobile Marketing

. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been;

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Handbook of Services Marketing and Management

from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;

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Mobile Marketing Management

on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile;

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Mobile Marketing Management

on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile;

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Handbook of Research on Mobile Business

The Handbook of Research on Mobile Business: Technical, Methodological and Social Perspectives is the premier reference source for the;

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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and;

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Handbook of Marketing

of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field;

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Handbook of Marketing

of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Research on Narrative Advertising

. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and;

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The Oxford Handbook of Strategic Sales and Sales Management

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Handbook of Hospitality Marketing Management

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;

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Handbook Of Mobile Market Research

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use;

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The Routledge Handbook of Tourism Experience Management and Marketing

substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;

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The Routledge Handbook of Tourism Experience Management and Marketing

substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;

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Handbook of Research on Consumerism in Business and Marketing

and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic;

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Handbook on Brand and Experience Management

of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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The Routledge Handbook of Tourism Marketing

and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;

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The Routledge Handbook of Tourism Marketing

and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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