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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Mobile Marketing Management

country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and;

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Mobile Marketing Management

country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and;

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Fundamentals of Mobile Marketing

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing;

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Fundamentals of Mobile Marketing

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing;

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Mobile Support in Customer Loyalty Management

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that;

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Konsumentenverhalten gegenuber Mobile Marketing

Theorie und Empirie werden abschließend in Handlungsanweisungen fürs Mobile-Marketing-Management konkretisiert.;

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Handboek mobile marketing

en praktisch management- en studieboek. Het HMM staat vol onderzoeksfeiten, modellen, do's en don'ts en praktijkcases van onder andere RTL Nederland;

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Mobile Marketing crossmedial eingesetzt

die Verbreitung der Dienste und die damit erwirtschafteten Erlose rasch zu. Dieses Buch soll innovativen Entscheidern im Management, sowie interessierten;

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Mobile Marketing - Die moderne Marketingkommunikation: Die Integration von Mobile Marketing in den Marketing-Mix

Der Alltag der heutigen Gesellschaft wird immer mehr durch technische Innovationen beeinflusst. Mobi;...

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Mobile Marketing

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including ;...

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Mobile Marketing

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this pract;...

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SMS/Mobile Marketing

SMS/Mobile Marketing is een boek van Cecil Huth;...

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Mobile Magic

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi wor;...

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Mobilized Marketing

Mobile marketing is finally entering the forefront of the marketing realm. Megabrands are rolling ou;...

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Mobile Marketing

Hello and welcome to Viking Mobile Marketing. Here's a quick overview of what we'll be covering ;...

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Mobile Couponing und Ticketing

Relationship Management (CRM) in Form von Kundenklubs naher untersucht. Neben den technischen Rahmenbedingungen rund um mobile;

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Emerging Perspectives on the Mobile Content Evolution

advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology;

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Mobile Marketing

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could affo;...

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Mobile Marketing

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could affo;...

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Mobile Strategy

management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device;

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Digital Marketing Management

the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data;

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Marketing Management in Africa

, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to;

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Marketing Management in Africa

, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to;

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A Quick Start Guide to Mobile Marketing

New technologies such as the internet and mobile communications are changing the face of business co;...

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