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Mobilized Marketing

loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through;

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The Belt Road and Beyond: State-Mobilized Globalization in China

leadership launched initiatives, like the Western Development Program, that mobilized state and market actors to expedite globalization and revive;

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Assembling Health Care Organizations

, biological specimens, and other material resources mobilized and put to work in health care work.;

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The Rise of the G.I. Army, 1940-1941

The dramatic, untold story of how the American Army was mobilized from scattered outposts two years before Pearl Harbor into the;

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The Outsider

opposition that has mobilized against him, and what this means and portends for the Catholic Church.;

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Cross-cultural Challenges in International Management

cooperation of those involved in international business interactions. It examines what types of resources are mobilized to overcome such difficulties.;

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Mobilized by Injustice

anticipating the political withdrawal of marginalized citizens. In Mobilized by Injustice, Hannah L. Walker excavates the power of criminal justice to;

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Emotions and Values in Equity Crowdfunding Investment Choices 1

, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context;

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Dependence in Man

show how defense mechanisms are mobilized in response to what the individual conceives of as a threat to his autonomy and separateness.;

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Dependence in Man

show how defense mechanisms are mobilized in response to what the individual conceives of as a threat to his autonomy and separateness.;

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The Flawed Command

The outbreak of WW1 saw the Royal Dublin Fusiliers mobilized and shipped to secure the oil fields in the middle East. Little did they know;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehen;...

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Civil Organizations and Protest Movements in Israel

This volume brings together cutting edge research on Israeli citizens and organizations mobilized around the Israeli-Palestinian conflict;

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The Mobilization of the Unemployed in Europe

In the face of high unemployment in Europe for the past thirty years, the unemployed have organized themselves and mobilized at levels;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized aroun;...

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Tecnicas de Marketing/ Marketing Techniques

Tecnicas de Marketing/ Marketing Techniques;...

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Marketing Accountability

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability;...

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Ultimate Marketing Secrets

Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing access;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Civil Organizations and Protest Movements in Israel

This volume brings together cutting edge research on Israeli citizens and organizations mobilized around the Israeli-Palestinian conflict;

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The Rise of the G.I. Army, 1940-1941: The Forgotten Story of How America Forged a Powerful Army Before Pearl Harbor

The dramatic, untold story of how the American Army was mobilized from scattered outposts two years before Pearl Harbor into the;

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Climate Change Law in China in Global Context

This book explains how China's legal system is gradually being mobilized to support the reduction of greenhouse gas emissions in China;

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placin;...

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placin;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...

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