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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Applying Qualitative Methods to Marketing Management Research

marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation;

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Applying Qualitative Methods to Marketing Management Research

marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation;

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Marketing Management

research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and;

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Basic Marketing Research

focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.;

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Industrial Marketing Research

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Marketing Management

introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into;

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Marketing Management

account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and;

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Marketing Management

account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and;

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Marketing Research + CD

research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and;

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Fundamentals of Business Marketing Research

, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business;

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Services Marketing

in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.;

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Strategic Innovative Marketing and Tourism

technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;

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The Development of Marketing Management

explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the;

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The Development of Marketing Management

explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the;

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The Development of Marketing Management

explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the;

Vergelijkbare producten zoals The Development of Marketing Management

The Development of Marketing Management

explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Marketing Research for Managers

know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text;

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Marketing Research for Managers

know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Marketing Research

Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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