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Marketing Research for Managers

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers;

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Marketing Research for Managers

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers;

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The Market Research Toolbox: A Concise Guide for Beginners

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.;

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Towards an understanding of the acceptance of SMS marketing

This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing;

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Marketing Research That Won't Break the Bank

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small;

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Marketing Research

This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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Service Marketing Strategies for Small and Medium Enterprises

of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an;

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Strategic Perspectives in Destination Marketing

prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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Digital Marketing Strategies and Models for Competitive Business

message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research;

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Marketing Management

across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing;

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Marketing Management

across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing;

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Localizing Global Marketing Strategies

professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety;

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Localizing Global Marketing Strategies

professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety;

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The Art and Science of Marketing

blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art;

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Essentials of Marketing Research

marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it;

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Restaurant Marketing - 11 Online Marketing Ideas and Strategies for Owners And Managers

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Marketing Research for Non-Profit, Community and Creative Organizations

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within;

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Marketing Research For Non-Profit, Community And Creative Or

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within;

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Marketing Projects

of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging;

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Marketing Projects

of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Nuts, Bolts and Magnetrons

Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths;

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Kellogg On Branding

This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest;

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Marketing Research That Pays Off

sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects;

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