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Towards an understanding of the acceptance of SMS marketing

Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company;of the 1039;

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Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or;

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Email Marketing Rules

The Best Executions Are Powered by an Understanding of Best PracticesEmail marketing offers unparalleled reach;

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SMS/Mobile Marketing

SMS/Mobile Marketing is een boek van Cecil Huth;

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Safety Management Systems

Safety Management Systems: Applications for the Aviation Industry provides an in-depth review of specific applications of an aviation;

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Multi-Channel Marketing Branding & Retai

multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Understanding the acceptance of 3D printing toolkits. An extension of the technology acceptance model

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Short Message Service (Sms)

cellular system GSM, and the 25th anniversary of the first work on SMS provides an opportunity to review and understand how this service;

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Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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Marketing Research

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its;

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SMS 2.0 Administration

Michael Lubanski and Darshan Doshi, who have implemented one of the largest rollouts of SMS in a production environment, call upon their;

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Wired Marketing

of eCommerce on the World Wide Web. Part one of the book deepens the marketing concept, by providing an overall outline of the role and importance;

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The Design, Implementation, and Audit of Occupational Health and Safety Management Systems

, Implementation, and Audit of Occupational Health and Safety Management Systems describes some of the elements that constitute an SMS, the implementation;

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Debates in Marketing Orientation

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer;

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Marketing Management and Communications in the Public Sector

is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits;

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The Public Law/Private Law Divide

The contributions brought together in this book derive from joint seminars, held by scholars between colleagues from the University;

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Qualitative Marketing Research

Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly;

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Safety Management Systems in Aviation

of aviation safety, and as an invaluable reference tool for the SMS practitioner in any segment of aviation. It discusses the quality management;

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Safety Management Systems in Aviation

of aviation safety, and as an invaluable reference tool for the SMS practitioner in any segment of aviation. It discusses the quality management;

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Marketing Functions of JJB Sports

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media;

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Corporate Innovation

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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The History of Animals: A Philosophy

Oxana Timofeeva's The History of Animals: A Philosophy is an original and ambitious treatment of the animal question . While philosophers;

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Engaging Your Community Through Active Strategic Marketing

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver;

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Consumer Behaviour 2nd

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires;

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Safety Management Systems in Aviation

textbook for the student of aviation safety, and is an invaluable reference tool for the SMS practitioner in any segment of aviation. The authors;

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