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Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;
Vergelijkbare producten zoals Applying Qualitative Methods to Marketing Management Research
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;
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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;
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Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly;
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for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;
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for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;
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This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;
Vergelijkbare producten zoals Qualitative Marketing Research
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;
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How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;
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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;
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Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;
Vergelijkbare producten zoals Qualitative Marketing Research
Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;
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Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;
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Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;
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The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;
Vergelijkbare producten zoals Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;
Vergelijkbare producten zoals Handbook of Qualitative Research Methods in Marketing
, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;
Vergelijkbare producten zoals Qualitative Research Methods in Public Relations and Marketing Communications
, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;
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the qualitative and quantitative aspects of marketing research.;
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The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive;
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The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive;
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;
Vergelijkbare producten zoals Essentials of Marketing Research
Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;
Vergelijkbare producten zoals Essentials of Marketing Research
Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;
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For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;
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