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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;

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Qualitative Marketing Research

Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Marketing Research

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Marketing Research

the qualitative and quantitative aspects of marketing research.;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Marketing Research

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;

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