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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Fundamentals of Public Relations and Marketing Communications in Canada

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

to Public Relations and Integrated Communications- research, history, law and ethicsStakeholder Leadership in Public Relations-crisis;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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Public Relations And Marketing Communications

is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the;

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Modern Marketing Communications

cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations;

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Public Relations for Marketing Professionals

how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Qualitative Marketing Research

processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;

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Qualitative Marketing Research

processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;

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Marketing Communications

communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Principles Of Corporate Communication

, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics;

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Strategic Public Relations

practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies;

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Qualitative Marketing Research

through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the;

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Qualitative Marketing Research

through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the;

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Communication Of Politics

roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and mediapublic;

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Communication of Politics

roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and mediapublic;

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How to Market Your School

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are;

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How to Market Your School

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are;

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