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Integrating Corporate Communications

book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and;

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Principles Of Corporate Communication

the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective;

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Corporate Communication

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important;

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A Handbook of Corporate Communication and Public Relations

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary;

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A Handbook of Corporate Communication and Public Relations

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary;

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Corporate Communication

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique;

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Corporate Communication

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique;

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Present-Day Corporate Communication

This book serves as an easy-to-read, up-to- date practical guide on professional corporate communication. The key market for this;

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Strategic Communication

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional;

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Corporate communication worldwide

new reality. By covering some of the basic principles of global media theory, intercultural communication, internal communication and;

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Corporate Communications for Executives

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number;

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Corporate Communication

dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the;

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Corporate Communication

dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the;

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Communication in the Organizational Environment

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments;

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Corporate Communication

through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by;

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Corporate communication worldwide

Corporate communication worldwide;

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Facets of Corporate Identity, Communication and Reputation

throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal;

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Facets of Corporate Identity, Communication and Reputation

throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal;

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Corporate Communication Crisis Leadership

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic of leadership during corporate communication crises;

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Corporate Communication

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading;

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Corporate Communication

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading;

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Principles of Contemporary Corporate Governance

Now in its third edition, Principles of Contemporary Corporate Governance offers comprehensive coverage of the key topics and emerging;

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Essentials Of Corporate Communication

with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this;

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Corporate Communication

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate;

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Corporate Communication

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate;

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Corporate Communication

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate;

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Corporate Communication

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate;

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