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Facets of Corporate Identity, Communication and Reputation

of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used;

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Facets of Corporate Identity, Communication and Reputation

of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used;

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Essentials Of Corporate Communication

apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating;

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A Handbook of Corporate Communication and Public Relations

international communication image, identity and reputation management the future for corporate communication theory and practice. This is an;

Vergelijkbare producten zoals A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations

international communication image, identity and reputation management the future for corporate communication theory and practice. This is an;

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The Handbook of Communication and Corporate Reputation

by key international scholars * Brings together state-of-the-art communication studies insights on corporate reputation * Identifies and;

Vergelijkbare producten zoals The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation

by key international scholars * Brings together state-of-the-art communication studies insights on corporate reputation * Identifies and;

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The Corporate Brand

brands to build and maintain both corporate identity and reputation.;

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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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Corporate Communication through Social Media: Strategies for Managing Reputation

developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a;

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Reputation Management

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia;

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Corporate Communication through Social Media

developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a;

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Corporate Reputation and Competitiveness

improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for;

Vergelijkbare producten zoals Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness

improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for;

Vergelijkbare producten zoals Corporate Reputation and Competitiveness

Internal Marketing

* corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features;

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Monitoring Public Perception & Corporate Branding

, reputation, image and identity. Theory will be discussed and examples are given. The authors also present monitoring methodes that can be put into;

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Corporate Reputation

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and;

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Corporate Communication

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important;

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Internal Marketing

* corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features;

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Contemplating Corporate Marketing, Identity and Communication

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and;

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Contemplating Corporate Marketing, Identity and Communication

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and;

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Reputation Management

approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between;

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Creating Corporate Reputations

become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While;

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Creating Corporate Reputations

become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While;

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Reputation Management

that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee;

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Reputation Management

on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units;

Vergelijkbare producten zoals Reputation Management

Reputation Management

on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units;

Vergelijkbare producten zoals Reputation Management