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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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Shaping the Corporate Image

professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured;

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Planning the Corporate Reputation (Rle Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject;

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Planning the Corporate Reputation (RLE Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject;

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Leadership Strategies for Promoting Social Responsibility in Higher Education

discovering the importance of corporate image, identity, and reputation and the use of corporate social responsibility as a reputation and an;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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Challenges and Opportunities of Corporate Governance Transformation in the Digital Era

sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic;

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Creating Corporate Reputations

of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships;

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Creating Corporate Reputations

of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships;

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The Global Corporate Brand Book

between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand;

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Insidious Competition

reputation. Discover this new Insidious Competition, what they do, how they do it, and why they mangle the meaning of your company in the twenty;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Internal Marketing

* corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features;

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Internal Marketing

* corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features;

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Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the;

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Reputation Management

on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units;

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Reputation Management

on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units;

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Building Reputational Capital

to taking the high road-the only path that leads to lasting success. Based on extensive research and real-world experience, Building;

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What's Your Business?

design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing;

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What's Your Business?

design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing;

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Principles Of Corporate Communication

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve;

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Corporate Branding in Facebook Fan Pages

fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation;

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Monitoring Public Perception & Corporate Branding

, reputation, image and identity. Theory will be discussed and examples are given. The authors also present monitoring methodes that can be put into;

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Corporate Identity Design

the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a;

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Improving University Reputation Through Academic Digital Branding

reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher;

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