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Planning the Corporate Reputation (Rle Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject;

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Planning the Corporate Reputation (RLE Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject;

Vergelijkbare producten zoals Planning the Corporate Reputation (RLE Marketing)

Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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Marketing and Marketing Assessment (RLE Marketing)

how basic background information relating to the UK market may be integrated into business planning and how information from other sources;

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Marketing and Marketing Assessment (Rle Marketing)

how basic background information relating to the UK market may be integrated into business planning and how information from other sources;

Vergelijkbare producten zoals Marketing and Marketing Assessment (Rle Marketing)

Competitive Marketing (RLE Marketing)

how basic background information relating to the UK market may be integrated into business planning and how information from other sources;

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Managing Marketing Information (RLE Marketing)

market information system which is skilfully and intelligently designed to suit the particular corporate context.;

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Shaping the Corporate Image

Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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Reputation Management

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing Management in Air Transport (RLE Marketing)

of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Oxford Handbook Of Corporate Reputation

opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to;

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Principles Of Corporate Communication

the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective;

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Corporate Reputation and its Importance for Business Success

behaviour, gain good will and to improve the public perception of their corporate reputation. The main aim of this dissertation research project;

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Corporate Reputation and Competitiveness

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational;

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Corporate Reputation and Competitiveness

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational;

Vergelijkbare producten zoals Corporate Reputation and Competitiveness

Business to Business Marketing Management

a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at;

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Strategic Reputation Management: Towards a Company of Good

Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and;

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Strategic Reputation Management: Towards a Company of Good

Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and;

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