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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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International Marketing (Rle International Business): Strategy and Management

sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing;

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International Marketing (Rle International Business): Strategy and Management

sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Marketing Management

planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites;

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Services Marketing

in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Strategic Marketing Management

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its;

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Nestle. Strategic marketing management

, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Strategic Marketing

those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.;

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Marketing Management in Air Transport (RLE Marketing)

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Marketing Management

academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an unprecedented achievement;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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CIM Handbook of Strategic Marketing

. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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