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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Business Management

Business management is the administration of a business that comprises all aspects of supervising and directing business operations;

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Marketing, Sales and Customer Management (MSC)

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Marketing Management

Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition;

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Marketing Pathfinder

positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization;

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Digital Marketing

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and;

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Marketing Management

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to;

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Eyecare Business

of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools.

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Management Concept and Entrepreneurship

This book is aimed at students of management and engineering. It focuses on system concepts, management, marketing, productivity and;

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Basic Marketing Management

and concepts associated with marketing management.;

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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Service Management and Operations

for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary;

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Current Issues in Political Marketing

research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know;

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Current Issues in Political Marketing

research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know;

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Engaging Brands

perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers;

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Engaging Brands

perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers;

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Computer Concepts and Management Information Systems

This compact, concise and reader friendly text introduces the students of management to the basic concepts in Computer Science. It;

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Marketing Management

will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing;

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Marketing Management

intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management;

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Applying Qualitative Methods to Marketing Management Research

marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation;

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Applying Qualitative Methods to Marketing Management Research

marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation;

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Foundations of Marketing

concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;

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Innovation and digital marketing as crisis management tools

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Marketing Management

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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