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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Marketing and Feminism

both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing;

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Marketing and Feminism

both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing;

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International Marketing

of modern international marketers and business professionals. The opening chapter examines the current state of the global economy, taking into;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Political Marketing

analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.;

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Political Marketing

analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.;

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Global Marketing

Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global;

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Essentials Of Marketing Communications

processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well;

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Essentials of Marketing Communications

processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Problem Of Political Marketing

Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and;

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Political Marketing

developed and the current state of thought' - Lawrence O Hamer, DePaul University Political marketing has developed in parallel with;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Internal Marketing

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both;

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Internal Marketing

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Issues in Digital Marketing

surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing;

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International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance;

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Entrepreneurship in International Marketing

, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues;

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Internal Marketing

source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Marketing and the Common Good

of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship;

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Einde inhoud

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