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Political Marketing

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Political Marketing

'Political Marketing presents the birth, maturation, and continued growth of the field of political marketing through a collection;

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The Idea of Political Marketing

. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between;

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Winning Elections with Political Marketing

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at;

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Winning Elections with Political Marketing

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at;

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The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to;

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The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Problem Of Political Marketing

Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and;

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Campaigns and Political Marketing

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been;

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Campaigns and Political Marketing

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been;

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Global Political Marketing

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a;

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Political Marketing

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the;

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Political Marketing

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the;

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Global Political Marketing

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a;

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Relational Political Marketing in Party-Centred Democracies

marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political;

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Relational Political Marketing in Party-Centred Democracies

marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political;

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Political Marketing: Theory and Concepts

theoretical and conceptual groundings of political marketing.;

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Political Marketing

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power;

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Political Marketing Fundamentals

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Political Marketing

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction;

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