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Political Marketing: Theory and Concepts

theoretical and conceptual groundings of political marketing.;

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Expanding Disciplinary Space

critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing;

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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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The Idea of Political Marketing

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics;

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Marketing Theory

develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering;

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Focused Issue on The Marketing Process in Organizational Competence

of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice;

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Political Marketing

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Marketing

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a;

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International Marketing

the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political;

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Political Marketing

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use;

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Services Marketing

and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a;

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Electronic Marketing

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad;

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Marketing Theory

topics central to the discipline and practice of marketing. Summary of key features: a marketing theory text written specifically for students;

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Marketing Management

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The;

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Political Marketing in Retrospective and Prospective

anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines;

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Political Marketing in Retrospective and Prospective

anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines;

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Marketing Theory

provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline;

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Strategic Marketing

financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific;

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Marketing Management

depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that;

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Marketing Budgeting (RLE Marketing)

organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.;

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Handbook of Pricing Research in Marketing

theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their;

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Handbook of Pricing Research in Marketing

theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their;

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