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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing Theory

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields;

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Marketing: The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;

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Marketing Theory

One of the true classics in Marketing is now thoroughly revised and updated. Marketing Theory is both evolutionary and revolutionary. As;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Focused Issue on The Marketing Process in Organizational Competence

research papers contributing to advancement of competence-based management theory. Each volume in RCBM will be focused on a key aspect;

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Expanding Disciplinary Space

critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing;

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Controversy in Marketing Theory

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Marketing Theory

Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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The Roots and Uses of Marketing Knowledge

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity;

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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artificial Intelligence / Machine Learning In Marketing

The theory and practice of AI and ML in marketing saving time, money;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Research Handbook on Export Marketing

profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization;

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Research Handbook on Export Marketing

profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization;

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Social Marketing

behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the;

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Marketing Management with MyMarketingLab

cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Industrial Products

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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