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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Principles of Services Marketing

, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully;

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Principles Of Services Marketing

Principles of Services Marketing 5th Edition is an ideal introduction to this key marketing topic. Updated to include the most current;

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Principles of Services Marketing

The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the;

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Marketing Public Sector Services

The book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop;

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Services Marketing

provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small;

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Services Marketing Management

in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied;

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Services Marketing Management

in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied;

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Cultural Heritage Marketing

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing of Hospitality Services

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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Principles of Services Marketing

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments;

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Service Management And Marketing

Quality; Quality Management in Services; Return on Services and Relationships; Managing the Augmented Service Offering; Principles of Service;

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Marketing Financial Services

of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate;

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Marketing Financial Services

of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate;

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Principles of Marketing

of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services;

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Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It;

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Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It;

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Professional Services Marketing

audit.Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It;

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Professional Services Marketing

audit.Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Principles of Marketing

in the services marketing chapter.;

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Principles of Marketing

in the services marketing chapter.;

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Principles of Marketing

Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing;

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