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Cultural Heritage Marketing

approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage;

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Marketing del patrimonio cultural / Marketing Cultural Heritage

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Sustainable Marketing of Cultural and Heritage Tourism

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the;

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Sustainable Marketing of Cultural and Heritage Tourism

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the;

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Digital Transformation in the Cultural Heritage Sector

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves;

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Marketing Cultural and Heritage Tourism

of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.;

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Marketing Cultural and Heritage Tourism

of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.;

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Tourism Marketing in Chandiagarh

Cultural/heritage tourism is the fastest growing segment of the tourism industry because there is a trend toward an increased;

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Raj Rhapsodies

Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively;

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Managing Quality Cultural Tourism

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors;

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Managing Quality Cultural Tourism

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors;

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PEACH - Intelligent Interfaces for Museum Visits

Personal Experience with Active Cultural Heritage, PEACH, is a large, interdisciplinary development project that explores the use of novel;

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Raj Rhapsodies

Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively;

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World Heritage and Tourism

variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political, and cultural;

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage ma;...

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage ma;...

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Contemporary Issues in Cultural Heritage Tourism

The perceived quality of a destination's cultural offering has long been a significant factor in determining tourist choices of destination;

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Cultural Tourism

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between;

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Cultural Tourism

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between;

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Heritage Tourism

intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural;

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Experiencing Persian Heritage

mere existence of historical and cultural resources is not sufficient to develop a country as an international destination. Building on;

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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing an;...

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

As museums, galleries and heritage attractions are expected to become more competitive, marketing an;...

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Cultural Attractions and European Tourism

Cultural tourism has been identified as one of the most important of the global tourism markets. Europe hosts a vast treasure house;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary ma;...

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary ma;...

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Cultural Tourism

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition;

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