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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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The Professional's Guide to Financial Services Marketing

The Professional's Guide to Financial Services Marketing is directed to any financial services professional--from individual;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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The Routledge Companion to Financial Services Marketing

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred;

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Financial Services Marketing

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at;

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Marketing Financial Services

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the;

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Current Issues in Financial Services

This new text contains description and analysis of the Financial Services environment, while focusing particularly upon recent developments;

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Financial Services Marketing Handbook

strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook;

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Cross Marketing

the wisdom he gained along the way. The book reveals proven business and marketing strategies for both financial services agents and property;

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend;

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend;

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Marketing Financial Services

of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate;

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Marketing Financial Services

of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate;

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Financial Services Marketing

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical;

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Marketing and Mobile Financial Services

Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking;

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Marketing and Mobile Financial Services

Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking;

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No Small Change

A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive;

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Financial Services Law and Compliance in Australia

Up until the global credit crisis in 2008, 'Financial Services' was the fastest growing sector of the Australian economy. This growth has;

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Marketing Real Estate Internationally

estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for;

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Services Marketing, International Edition

, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale;

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An Analysis of the New Financial Institutions

A comprehensive examination of the financial services industry which is must reading for anyone who needs a better understanding of the;

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Marketing Words of Wisdom

financial products. Founder of Howard Marketing Services, he consults on a regular basis to companies in the financial services, education;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Current Issues in Services Management

behavior, financial performance, tourism management and marketing strategies in services management. It explores different perspectives;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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