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Marketing and Mobile Financial Services
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking;
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Marketing and Mobile Financial Services
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking;
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Mobile Financial Services
, many people remain sceptical of the benefit of mobile financial services and the level of security provided along with such services. This book;
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Mobile Financial Services for Economically Vulnerable & Underserved Consumers
The consumer financial services market has seen the increasing use and proliferation of mobile technology to access financial services and;
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Impact of Mobile Services on Business Development and E-Commerce
opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely;
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Financial Services Marketing Handbook
strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook;
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Marketing Planning for Financial Services
The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;
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Financial Services Marketing
Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;
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The Professional's Guide to Financial Services Marketing
representatives to executives of large financial services companies--who is looking for better ways to create the relevant marketplace differentiation and;
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Financial Services Marketing
Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;
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The Routledge Companion to Financial Services Marketing
the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every;
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Mobile Marketing
, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising;
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Principles of Services Marketing
, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully;
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Financial Services Marketing
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at;
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Marketing Financial Services
context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition;
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Current Issues in Financial Services
This new text contains description and analysis of the Financial Services environment, while focusing particularly upon recent developments;
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3G Marketing
only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and;
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The Power of Mobile Banking
Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders;
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Financial Technology and Disruptive Innovation in ASEAN
, challenges, and outcomes and highlights new business models, products, and services that affect financial markets and institutions and the provision;
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Financial Technology and Disruptive Innovation in ASEAN
, challenges, and outcomes and highlights new business models, products, and services that affect financial markets and institutions and the provision;
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Law and Regulation of Mobile Payment Systems
, a new financial services model, has transformed the banking and financial services industry. Giving the unbanked majority access to the;
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Law and Regulation of Mobile Payment Systems
, a new financial services model, has transformed the banking and financial services industry. Giving the unbanked majority access to the;
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Mobile Media and Applications, From Concept to Cash
, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical;
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Cross Marketing
the wisdom he gained along the way. The book reveals proven business and marketing strategies for both financial services agents and property;
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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous;
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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous;
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