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Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Many conv;...

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Cross-National and Cross-Cultural Issues in Food Marketing

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distr;...

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Cross-National and Cross-Cultural Issues in Food Marketing

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distr;...

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Handbook on Cross-Cultural Marketing

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask w;...

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Cross Marketing

Cross-Marketing: Heres Your Wake up Call, follows the career of Marlin R. Bollinger, a successful co;...

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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, wit;...

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Cross-Cultural Marketing

Traditionally International Marketing texts look out from one culture and attempt to export or adapt;...

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Preface to Marketing Management

This text is intended to serve as an overview/framework of critical issues of marketing management. ;...

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Marketing Across Culture

Marketing Across Cultures examines how multinational companies can appreciate and adapt to internati;...

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Handbook of Cross-Cultural Marketing

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You h;...

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Multichannel Marketing

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-chann;...

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for criti;...

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Newer Insights into Marketing

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will disc;...

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Newer Insights into Marketing

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will disc;...

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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key c;...

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Marketing Strategy

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or package;...

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing;...

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Marketing Across Cultures

In an increasingly interconnected global business environment, it is crucial that marketers recognis;...

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international ma;...

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Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity

Aktuelle Instrumente Der Marketingpraxis is een boek van Ibidem-Verlag;...

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Lifestyle Marketing

In today's competitive economic environment, knowing your customer has never been more important. Re;...

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Preface to Marketing Management

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organi;...

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Preface To Marketing Management

Preface to Marketing Management, 11/e , by Peter and Donnelly, is praised in the market for its orga;...

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Preface to Marketing Management

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organi;...

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

The traditional walls between banking, insurance and securities markets are breaking down as a resul;...

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

The traditional walls between banking, insurance and securities markets are breaking down as a resul;...

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Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arr;...

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