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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;

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Key Concepts in Marketing

Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues;

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Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference;

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Marketing Essentials, International Edition

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, MARKETING ESSENTIALS;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Retail and Channel Marketing

of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to;

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International Marketing

the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political;

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Dictionary of Advertising and Marketing Concepts

various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced;

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Dictionary of Advertising and Marketing Concepts

various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced;

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Marketing: An Introduction

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing Research

, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This;

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Marketing

, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner;

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Digital Sport Marketing

is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and;

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Marketing

, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory;

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Marketing Communications

extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive;

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Political Marketing

by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought;

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Marketing Theory

topics central to the discipline and practice of marketing. Summary of key features: a marketing theory text written specifically for students;

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Marketing 2016

introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.;

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Developing New Functional Food and Nutraceutical Products

marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation;

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Marketing in a Nutshell

summaries of key marketing principles, concepts, tools and techniquesCredible and expert marketing insights from leading marketing;

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Marketing for Entrepreneurs

is unique to and effective for entrepreneurial pursuits. Key Features Practical Application: Each chapter is written;

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Retail and Channel Marketing

illustrate key concepts in retail and channel marketing. Key features: * Managerial examples through short practical cases * Theoretical insights;

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Marketing Concepts & Strategies (with CourseMate and eBook Access Card)

, responsible and sustainability issues and marketing as an academic discipline has become more critical and reflective. All these developments are key;

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Marketing Research

The new edition of this established and respected text provides a comprehensive yet concise introduction to the key concepts of Marketing;

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