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Marketing Essentials, International Edition

, 7E, International Edition by award-winning authors McDaniel/Lamb/Hair. This edition's fresh, streamlined design focuses on captivating;

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Essentials Of Marketing

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin;

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the;

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Essentials of International Marketing

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be;

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Essentials of International Marketing

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be;

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Services Marketing, International Edition

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials Of Global Marketing

the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies;

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;

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Marketing Research Essentials

3rd Edition with Student CD Rom;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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ISE Essentials of Marketing

product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds;

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Essentials Of Marketing

topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re;

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Essentials of Marketing Management

traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new;

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Essentials of Marketing Management

traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new;

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Global Marketing

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be;

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Essentials of Marketing

Learn the skills you need to succeed in your marketing course with this accessible guide. Essentials of Marketing, 7th edition, by Jim;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

Marketing is both detailed and vague, with many complexities. This book provides new managers and le;...

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers;...

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Essentials of Marketing Research, Global Edition

For courses in Marketing Research at two- and four-year colleges and universities An engaging, ;...

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Essentials Of Marketing Communications

, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for;

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Essentials Of Services Marketng Glob Ed

Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those;

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Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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Marketing Essentials

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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