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The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;
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This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;
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Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...
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Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...
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into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and;
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International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;
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Guiding the reader through designing and implementing memorable social marketing campaigns, this tex;...
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