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International Marketing Strategy

of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international;

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International Marketing, International Edition

INTERNATIONAL MARKETING, 10E, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced;

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Principles of Contemporary Marketing, International Edition

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles;

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International Marketing and Export Management

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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International Marketing, European Edition

This European edition is a revised and completely updated adaptation of the US text by Cateora, a well-established international marketing;

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Principles of International Marketing, International Edition (with InfoTrac®)

PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this;

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Online Course Pack

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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International Marketing & Export Managem

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;

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International Marketing

into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and;

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International Marketing

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;

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International Marketing

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the;

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International Marketing

PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this;

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International Marketing w/Student CD and PowerWeb

continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more;

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Introduction to Marketing

With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to;

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Introduction to Marketing, International Edition

Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life;

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Marketing, International Edition

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough;

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global;

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International Marketing Strategy

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business;

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Marketing Essentials, International Edition

, 7E, International Edition by award-winning authors McDaniel/Lamb/Hair. This edition's fresh, streamlined design focuses on captivating;

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Social Marketing - International Student Edition

Guiding the reader through designing and implementing memorable social marketing campaigns, this tex;...

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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International Marketing

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes;

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International Marketing Research

International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas;

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Marketing Management

This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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