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PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles;
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of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international;
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This European edition is a revised and completely updated adaptation of the US text by Cateora, a well-established international marketing;
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INTERNATIONAL MARKETING, 10E, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced;
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This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;
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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to;
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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough;
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Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the;
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, 7E, International Edition by award-winning authors McDaniel/Lamb/Hair. This edition's fresh, streamlined design focuses on captivating;
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Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life;
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PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this;
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This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;
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into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and;
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International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;
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Guiding the reader through designing and implementing memorable social marketing campaigns, this tex;...
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Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;
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Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;
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Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;
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Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think;
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The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes;
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on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition;
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MARKETING FOUNDATIONS, 3e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies;
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The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking;
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continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more;
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PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this;
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