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Introduction to Marketing

With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to;

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Introduction to Marketing, International Edition

Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Foundation Marketing

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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International Marketing Strategy

of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international;

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Introduction to Business, International Edition

Ideal for users studying business and key practices, INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory;

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International Marketing

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar;

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International Marketing, International Edition

INTERNATIONAL MARKETING, 10E, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced;

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Principles of Contemporary Marketing, International Edition

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles;

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International Marketing and Export Management

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Marketing Essentials, International Edition

, 7E, International Edition by award-winning authors McDaniel/Lamb/Hair. This edition's fresh, streamlined design focuses on captivating;

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Principles of Marketing

, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional;

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Principles of International Marketing, International Edition (with InfoTrac®)

PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this;

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Online Course Pack

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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Marketing: An Introduction

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver;

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Marketing Real Estate Internationally

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real;

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the;

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International Marketing

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to;

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Global Marketing

of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage;

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Marketing, International Edition

-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most;

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International Marketing

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;

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International Marketing

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to;

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