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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global;

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Global Marketing, Global Edition

For courses in global marketing. Familiarises students with global marketing and the global business environment Global;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

Vergelijkbare producten zoals Global Marketing

Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

Vergelijkbare producten zoals Global Marketing

Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing

Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Global Marketing Strategies

global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply;

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Global Marketing Management

of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing;

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Global Marketing

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies

Global vs. Local Marketing. an Analysis of the Usefulness for Global Companies is een boek van Valea Adams;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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Global Marketing

All good marketing is local. Global companies know this and are going glocal .There is also a trend towards the 'Internet of Everything;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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The Reinvention of Marketing

increasingly defined by social media, mobility, analytics, ''big data,'' return-on-investment, and the need for global growth. Learn from these;

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Marketing: A Global Perspective

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;

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Localizing Global Marketing Strategies

over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;

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Localizing Global Marketing Strategies

over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;

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Global Marketing Strategy

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;

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