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Global Marketing Strategy

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Marketing

Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that;

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The Global Business

so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Toyota's Global Marketing Strategy

of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota's;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Global Marketing Management

implementation and addresses the task of organising and controlling global strategy, and attempts to provide a glimpse into the future of global;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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Marketing Strategy

with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;

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A Framework for Marketing Management, Global Edition

marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the;

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Marketing Theory

, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Marketing Classics

practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology;

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Global Marketing Strategy

drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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