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Toyota's Global Marketing Strategy

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy;

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Marketing Management Pnie

increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers;

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Total Global Strategy II

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the;

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Global Marketing Strategy

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;

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Global Motivations

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book;

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Global Motivations

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Marketing

Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that;

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The Global Business

so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Global Marketing Management

implementation and addresses the task of organising and controlling global strategy, and attempts to provide a glimpse into the future of global;

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Analysis for Marketing Planning

document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions;

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The Toyota Way in Sales and Marketing

manufacturing arm of Toyota.;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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Toyota Kata Culture

practical methods for turning strategy and execution into everyday activities throughout an organization by implementing Toyota Kata, the powerful;

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Marketing Strategy

with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;

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A Framework for Marketing Management, Global Edition

marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the;

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