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Advances in Global Marketing

contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers;

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Entrepreneurship in International Marketing

The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature;

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Global Marketing Research

in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective;

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International Marketing

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the;

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International Marketing in Fast Changing Environment

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing, Global Edition

For courses in global marketing. Familiarises students with global marketing and the global business environment Global;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

Vergelijkbare producten zoals Global Marketing

Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Global Marketing

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global;

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Global Marketing

Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that;

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Advances in Business & Management

management, building value through investing, and contingency plans after the global recession; health as a predictor of registered nurse retirement;

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Social Marketing

behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the;

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Global Marketing Management

of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Marketing Technology and Customer Commitment in the New Economy

advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide;

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Global Marketing

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing;

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